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As you move down a demand curve, if a decrease in price from $11 to $9 increased total revenue, then further decreases below $9 would also increase total revenue.
Current Ratio
A metric that evaluates how well a business can handle its short-term financial commitments due within a year.
Financial Data
Quantitative information about a company's financial position, performance, and cash flow, which is used for analysis and decision-making.
Acid-Test Ratio
A liquidity ratio that measures a company's ability to pay off its current liabilities with quick assets (cash, marketable securities, and accounts receivable).
Financial Data
Quantitative information about a company's financial position, performance, and cash flow, used for analysis and decision-making.
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