If Tastes for a Good Decreased and the Price of a Substitute

question 196

Multiple Choice

If tastes for a good decreased and the price of a substitute good increased at the same time, as a result:

• A)​prices would rise.
• B)​prices would fall.
• C)​larger quantities to be exchanged.
• D)​we would not know which direction either prices or quantities exchanged would be altered without more information.

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Definitions:

Product Repositioning

The strategic process of changing the market's perception of a product or brand, often targeting a new audience or modifying its offering.

Market-product Grid

A matrix used to help businesses determine which products to offer in which markets.

Competitive Advantage

The attributes or conditions that enable a company to produce goods or services better or more cheaply than its competitors, thus providing greater value to customers.

Head-to-head Positioning

A marketing strategy where products are directly compared with competitors' offerings to highlight superior features or value.