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If, due to rising demand, the price of cotton rose 15 percent while the prices of other goods and services rose an average of 10 percent,
Goodwill
An intangible asset representing the value of a company's brand, customer relations, employee satisfaction, and other non-physical assets.
You-attitude
A communication strategy focused on addressing the needs and interests of the audience, often used in business and persuasive writing to establish a positive connection.
You-attitude
A communication approach that focuses on the audience's perspective and needs.
Passive Verbs
A form of verb that indicates the subject of the sentence is the recipient of the action, often making the writing less direct.
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