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One Explanation for the Emergence of State Societies in the Maya

question 20

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One explanation for the emergence of state societies in the Maya lowlands is based on the lack of basic raw materials in the area,forcing the Maya to develop an intricate system of


Definitions:

Product-mix

The total range of products that a company offers to its customers, including all product lines and individual products.

Comarketing

Cooperative arrangement in which two businesses jointly market each other’s products.

Cobranding

Cooperative arrangement in which two or more businesses team up to closely link their names on a single product.

Affinity Program

Marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.

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