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Have students work in cooperative learning groups to review the curriculum-based assessment strategies listed in the chapter and select the three strategies they would be most likely to use in their classrooms.Have each group record their selections on the board and identify the strategies selected most often by the groups.Lead a discussion of why particular strategies were selected most often.
Cannibalization Effects
The reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same company.
Strategic Marketing Process
A systematic approach to planning, executing, and managing marketing strategies to achieve business objectives.
Implementation Phase
The stage in a project or plan where strategies are executed and the theoretical models are turned into practical actions.
Time-Based Agenda
A plan or schedule that allocates specific tasks or events to particular times, emphasizing efficiency and punctuality.
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