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Have students work in cooperative learning groups to review the classroom assessment techniques listed in the chapter and select the three strategies they would be most likely to use in their classrooms.Have each group record their selections on the board and identify the strategies selected most often by the groups.Lead a discussion of why particular strategies were selected most often.At the end of the class period,try out the technique selected most often by the students.At the beginning of the next class,share feedback with the students about their responses and discuss different ways of using these techniques in the classroom.
Positive Buying Experience
A customer's satisfactory and rewarding interaction with a business, product, or service, encompassing ease of purchase, quality of service, and overall fulfillment of customer needs.
Marketing Concept
A business philosophy focusing on identifying and meeting the needs and wants of consumers as the key to a company's success and competitiveness.
Consumerism
The movement advocating for the rights and protection of consumers, including the demand for products that are safe, reliable, and reasonably priced.
Very Restrictive Return Policies
Return policies that greatly limit the conditions under which products can be returned or exchanged by customers.
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