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Goodwill impairment
What is the two-step process necessary to evaluate the impairment of goodwill?
Product Concepts
The overall idea or understanding behind a product that is designed to meet the needs and wants of customers.
Viable
Capable of working successfully or feasibly, especially in the context of a new business or project.
Business Analysis
The practice of identifying business needs and determining solutions to business problems through analysis of data, processes, and systems.
Product Development
A marketing strategy that involves creating new goods and services for existing markets.
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