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In evaluating control risk and effectiveness for intangible assets,controls should be designed for numerous purposes.Which of the following is not a usual control for intangible assets?
B2C Sales
Direct transactions between a business and the end consumers of its products or services.
Customer Relationship Management (CRM)
A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm’s most valued customers.
Straight Rebuy
A purchasing situation in which a buyer reorders a product or service without modifications or shopping around.
Buying Center
A group within an organization responsible for evaluating and making purchasing decisions.
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