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Automation in the acquisition cycle (comprehensive)
As the acquisition of materials,equipment and services continues to be facilitated by automation,certain benefits and controls result.Discuss the use of computerized processes and specific controls that should be implemented in the electronic acquisition cycle.
Customer Relationship Era
A business approach focusing on building long-term relationships with customers, emphasizing customer loyalty and retention over one-time sales.
High Expectations
The belief or anticipation that something will happen or be the case at a level above the norm or beyond the usual.
Societal Marketing
A marketing approach that considers not only the needs and wants of consumers but also the welfare of society and long-term environmental sustainability.
Marketing Practice
The implementation and application of marketing strategies and techniques by businesses to attract and retain customers.
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