Examlex
The intentional loading of sales at the end of a period to customers that do not need the goods at that time should not be recorded as revenues.
Customer Base
The group of consumers who regularly purchase the goods or services of a business, forming the foundation of the company's revenue.
Marketing Mix
Refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Product, Price, Place, and Promotion.
Four Ps
A marketing mix model that encompasses Product, Price, Place, and Promotion, used by businesses to effectively market their goods and services.
Product
A product is any item or service created for sale or use, ranging from physical goods to digital offerings and services.
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