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Exhibit 20.11.A wine magazine wants to know if chefs can tell the difference between duck liver pate and wet dog food.Eighteen chefs were asked to rate both the pate and dog food on a scale from 1 to 5,with 1 corresponding to "inedible" and 5 to "very tasty".The results are shown in the following table. Refer to Exhibit 20.11.Assuming
has the standard normal distribution,the p-value for the test is:
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting cognitions, such as beliefs, attitudes, or behaviors.
Dissonance Reduction
The process of rationalizing or justifying conflicting thoughts, beliefs, or attitudes to reduce psychological discomfort.
Theory of Planned Behavior
A psychological theory which states that an individual's behavior is determined by their intention to perform the behavior, which in turn is influenced by their attitudes, subjective norms, and perceived behavioral control.
Subjective Norm
An individual's perception of social pressure to perform or not perform a particular behavior, influenced by the beliefs about what important others think they should do.
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