Exhibit 20

question 29

Multiple Choice

Exhibit 20.7.A marketing firm needs to replace its existing network provider,and is considering three different providers.A primary consideration is the amount of system down time.The following table contains the amount of network down-time (in hours) for the last five months for each network provider. Refer to Exhibit 20.7.The p-value for the test is:

• A)Less than 0.01
• B)Between 0.01 and 0.05
• C)Between 0.05 and 0.10
• D)Greater than 0.10

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Definitions:

Differentiable

Having distinguishing characteristics that allow a product, service, or brand to stand out from its competitors.

Accessible

The quality of being easily reached, entered, used, or understood by people, including those with disabilities.

Repositioning

The act of reestablishing a product’s position in response to changes in the marketplace.

Target Market

A specific group of potential customers at which a company aims its products or services.