Exhibit 19-3

question 73

Multiple Choice

Exhibit 19-3.Consider the following information about the price and the price index of a popular book over three years. Refer to Exhibit 19-3.What was the approximate price of the book in 2011?

• A)$10
• B)$10.80
• C)$8.10
• D)$10.69

---

Definitions:

Objective Measures

Quantitative indicators used to assess performance or progress in a definitive and unbiased way.

Salesperson's Performance

The assessment of how effectively a salesperson achieves sales targets and contributes to the organization's goals.

Sales Evaluation Criteria

Metrics or standards used to assess the performance of sales activities, including revenue growth, customer acquisition, and profitability.

Target Audience

The target audience consists of a specific group of consumers identified as the intended recipients of marketing messages, based on shared characteristics or behaviors.