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Exhibit 13.7 A market researcher is studying the spending habits of people across age groups.The amount of money spent by each individual is classified by spending category (Dining out,Shopping or Electronics) and generation (Gen-X,Gen-Y,Gen-Z or Baby Boomers) .An incomplete ANOVA table are shown below. Refer to Exhibit 13.7.Which of the following is the value of SSB?
Extinction
Extinction, in psychology, is the process through which a conditioned response decreases or disappears as a result of repeated exposure without the unconditioned stimulus.
Conditioned Stimulus
An originally neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.
Conditional Response
An acquired reflex to a stimulus initially neutral, after its frequent association with a stimulus that naturally invokes a response.
Rescorla
An influential figure in psychology known for his work on associative learning and conditioning, particularly the Rescorla-Wagner model of classical conditioning.
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