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Exhibit 9-7

question 14

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Exhibit 9-7.Vermont-based Green Mountain Coffee Roasters dominates the market for single-serve coffee in the United States,with its subsidiary Keurig accounting for approximately 70% of sales ("Rivals Try to Loosen Keurig's Grip on Single-Serve Coffee Market," Chicago Tribune,February 26,2011) .But Keurig's patent on K-cups,the plastic pods used to brew the coffee,is expected to expire in 2012,allowing other companies to better compete.Suppose a potential competitor has been conducting blind taste tests on its blend and finds that 47% of consumers strongly prefer its French Roast to that of Green Mountain Coffee Roasters.After tweaking its recipe,the competitor conducts a test with 144 tasters,of which 72 prefer its blend.The competitor claims that its new blend is preferred by more than 47% of consumers to Green Mountain Coffee Roasters' French Roast. Refer to Exhibit 9-7.What critical value should be used to test this claim at the 1% significance level?


Definitions:

Allowance Account

A contra account that reduces the total amount of accounts receivable on the balance sheet to reflect uncollectible amounts.

Accounts Receivable

Amounts owed to a company by customers for goods or services provided on credit.

Uncollectible Accounts

Accounts receivable that a company has deemed uncollectible from debtors, leading to their classification as bad debts.

Credit Policy

Guidelines a company utilizes to determine to whom to extend credit and under what terms, impacting its risk and customer relations.

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