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Exhibit 9-7

question 92

Multiple Choice

Exhibit 9-7.Vermont-based Green Mountain Coffee Roasters dominates the market for single-serve coffee in the United States,with its subsidiary Keurig accounting for approximately 70% of sales ("Rivals Try to Loosen Keurig's Grip on Single-Serve Coffee Market," Chicago Tribune,February 26,2011) .But Keurig's patent on K-cups,the plastic pods used to brew the coffee,is expected to expire in 2012,allowing other companies to better compete.Suppose a potential competitor has been conducting blind taste tests on its blend and finds that 47% of consumers strongly prefer its French Roast to that of Green Mountain Coffee Roasters.After tweaking its recipe,the competitor conducts a test with 144 tasters,of which 72 prefer its blend.The competitor claims that its new blend is preferred by more than 47% of consumers to Green Mountain Coffee Roasters' French Roast. Refer to Exhibit 9-7.At the 1% significance level,does the evidence support the claim?

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Demonstrate knowledge of impression management techniques and their importance in a professional setting.

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Identify how personality traits influence work styles, job satisfaction, and interpersonal relationships.

Definitions:

Enforced

The act of compelling compliance or obedience to a law, rule, agreement, or obligation through legal or authoritative means.

Intended Beneficiary

A third party to a contract whom the contracting parties intended to benefit directly from their contact.

Prenuptial Agreement

A contract entered into prior to marriage specifying the distribution of assets in the event of divorce or death.

Ownership Rights

The legal rights to use, control, and dispose of property or assets.