Exhibit 5-9

question 68

Multiple Choice

Exhibit 5-9.On a particular production line,the likelihood that a light bulb is defective is 5%.Ten light bulbs are randomly selected. Refer to Exhibit 5-9.What is the probability that two light bulbs will be defective?

• A)0.0105
• B)0.0746
• C)0.3151
• D)0.5987

Recognize the significance of determinant attributes in consumer choice.

Distinguish between types of needs (functional, psychological) and their role in consumer behavior.

Explain the role of external influences (social, reference groups) on consumer attitudes and behaviors.

Understand the concept of Maslow's hierarchy of needs and its relevance to marketing.

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Definitions:

Digitally Altered Photos

Images that have been modified using digital software to change their appearance, which can impact perceptions and attitudes.

Hypnosis

A social interaction in which one person (the hypnotist) suggests to another (the subject) that certain perceptions, feelings, thoughts, or behaviors will spontaneously occur.

False Memories

A psychological phenomenon where a person recalls something that did not happen or recalls it differently from the way it actually happened.

Proactive Interference

The tendency for previously learned information to interfere with the retention of new information.