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A Poisson Random Variable Counts the Number of Successes (Occurrences

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A Poisson random variable counts the number of successes (occurrences of a certain event) over a given interval of time or space.


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Influencer

An individual who has the ability to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.

Instagram Followers

Individuals who choose to follow a specific user's account on Instagram, allowing them to see the user's posted content.

Snow Branding

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Marks or impressions made on a surface, or a lasting effect made by an idea, figure, or cultural movement.

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