Exhibit 4-3

question 5

Multiple Choice

Exhibit 4-3.The 150 residents of the town of Wonderland were asked their age and whether they preferred vanilla,chocolate,or swirled frozen yogurt.The results are displayed next. Refer to Exhibit 4-3.What is the probability a randomly selected customer prefers chocolate swirled yogurt or is at least 25 years old?

• A)0.10
• B)0.20
• C)0.77
• D)0.90

Understand the influence of environmental forces on marketing decisions.

Recognize the cultural factors affecting buying behavior and marketing strategies.

Understand how legal forces impact marketing and advertising strategies.

Recognize the role and influence of reference groups in consumer behavior.

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Definitions:

Poverty Line

A defined income level below which an individual or family is considered to be living in poverty, based on the cost of living and basic needs.

Millionaires

Millionaires are individuals whose net worth or wealth is equal to or exceeds one million units of currency.

Inherited

Assets or properties received from ancestors or previous generations through a legal process called inheritance.

Utilitarian Justification

A moral philosophy that advocates for actions that maximize happiness and well-being for the majority of a population.