Social Networking Sites Support Themselves in Large Part by Selling

question 36

Essay

Social networking sites support themselves in large part by selling advertising space.The hit rate on these ads is a critical measure when trying to solicit advertising.The hit rate is used as a measure of success for ads.How would you recommend a social networking site go about sampling to evaluate its existing ads?

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Definitions:

Money Supply

Money supply is the total amount of monetary assets available in an economy at a specific time, including cash, coins, and balances held in checking and savings accounts.

Double Coincidence

A situation in a barter economy where two parties each hold an item the other wants, allowing them to make an exchange without the use of money.

Federal Deregulation

The process of reducing or eliminating government rules and restrictions on the business sector by federal authorities.

Savings And Loan

Financial institutions that primarily accept savings accounts and provide mortgage lending, historically focusing on residential mortgages.