Social Networking Sites Support Themselves in Large Part by Selling

question 36

Essay

Social networking sites support themselves in large part by selling advertising space.The hit rate on these ads is a critical measure when trying to solicit advertising.The hit rate is used as a measure of success for ads.How would you recommend a social networking site go about sampling to evaluate its existing ads?

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Definitions:

Very Low

Refers to a quantitative or qualitative measure indicating a minimal level or degree of something.

About Average

A term used to describe a value or performance that is considered to be typical or within the middle range of a dataset or comparative group.

Central Tendency

A statistical measure to determine the single value that best represents the center of a data distribution, such as the mean, median, or mode.

Average

The central value of a set of numbers, calculated by dividing the sum of all the numbers by the count of numbers.