Social Networking Sites Support Themselves in Large Part by Selling

question 36

Essay

Social networking sites support themselves in large part by selling advertising space.The hit rate on these ads is a critical measure when trying to solicit advertising.The hit rate is used as a measure of success for ads.How would you recommend a social networking site go about sampling to evaluate its existing ads?

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Definitions:

Retested

The process of administering a test or assessment again to the same subject at a different time to evaluate changes, consistency, or reliability.

Regression Toward

A statistical phenomenon that suggests that extreme scores or extreme behavior are likely to be closer to the average on subsequent observations or attempts.

Illusion of Control

The overestimation of one's ability to control events or outcomes that are largely or entirely beyond their actual influence.

Standard Deviation

An indicator of the extent of variability or scatter among a collection of numbers.