An LP Model for a Marketing Research Application Uses the Variable

question 17

Multiple Choice

An LP model for a marketing research application uses the variable HD to represent the number of homeowners interviewed during the day.The objective function minimizes the cost of interviewing this and other categories.There is a constraint that HD ≥ 100.The solution indicates that interviewing another homeowner during the day will increase costs by 10.00.What does this tell you about the HD variable? ​

• A)The objective function coefficient of HD is 10.
• B)The dual price for the HD constraint is 10.
• C)The objective function coefficient of HD is −10.
• D)The dual price for the HD constraint is −10.

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Definitions:

Essential Value

The inherent or fundamental worth of an asset, product, or service, often considered irrespective of market value or price.

Life Cycle Budgeting

Involves the estimation of costs associated with a product or project from its inception to disposal, considering all stages of its life.

Throughput Accounting

An accounting method that focuses on the rate at which a company generates money through sales, emphasizing the bottlenecks in the production process.

Financial Measures

Metrics used to assess a company's performance in terms of profitability, liquidity, solvency, and operational efficiency.