An LP Model for a Marketing Research Application Uses the Variable

question 17

Multiple Choice

An LP model for a marketing research application uses the variable HD to represent the number of homeowners interviewed during the day.The objective function minimizes the cost of interviewing this and other categories.There is a constraint that HD ≥ 100.The solution indicates that interviewing another homeowner during the day will increase costs by 10.00.What does this tell you about the HD variable? ​

• A)The objective function coefficient of HD is 10.
• B)The dual price for the HD constraint is 10.
• C)The objective function coefficient of HD is −10.
• D)The dual price for the HD constraint is −10.

---

Definitions:

Annual General Meetings

Mandatory yearly gatherings of a company's executives, directors, and shareholders to discuss the company’s performance, its future, and to vote on key issues.

Dilution

A reduction in earnings per share or an increase in loss per share resulting from the assumption that convertible instruments are converted, that options or warrants are exercised, or that ordinary shares are issued upon the satisfaction of specified conditions.

Business Combination

A transaction or event in which an acquirer gains control over one or more businesses, typically involving mergers, acquisitions, or consolidations.