Examlex
If a symbolic interactionist analyzed the Super Bowl,s/he would probably focus on:
Searches for Information
The process by which consumers seek out details and facts about products, services, or topics of interest to make informed decisions.
Categories
Groups or classes of items, people, or concepts that share common characteristics or attributes.
Consumer Decision-making Process
The steps a consumer goes through when deciding whether to purchase or not purchase a good or service, typically involving problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Extended Problem Solving
Consumer decisions requiring considerable cognitive activity, thought, and behavioral effort.
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