The Best Method for Gathering Data in a Study of Consumer

question 21

Multiple Choice

The best method for gathering data in a study of consumer preferences needed for a national advertising campaign is:

• A) participant observation.
• B) the controlled experiment.
• C) survey research.
• D) analysis of social artifacts.

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Definitions:

Stimulus

An event or object that evokes a specific response from an organism or system.

Hebb Rule

a theory in neuroscience that proposes an increase in synaptic efficacy arises from the presynaptic cell's repeated and persistent stimulation of the postsynaptic cell.

Synapse

A junction between two nerve cells, consisting of a minute gap across which impulses pass by diffusion of a neurotransmitter.

Long-Term Potentiation

A process, hypothesized to be a mechanism for long-term learning, in which neural circuits in the hippocampus are subjected to repeated and intense electrical stimulation, resulting in hippocampal cells that are more sensitive to stimuli than they were previously.