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A critical activity is
Brand Awareness
The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Individual Branding
A marketing strategy whereby different products are given different brand names, allowing each to be positioned and marketed distinctively.
Brand Names
names given to products or services by companies to distinguish them from similar offerings, often associated with a specific quality or image.
Market Segment
A market segment is a group of individuals or organizations sharing one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.
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