Fold back this decision tree.Clearly state the decision strategy you determine. 
Definitions:
Marketing Plan
A comprehensive document outlining a company's marketing efforts, including strategies, target markets, and specific actions to reach marketing objectives.
Top Management
The highest level of management within an organization, responsible for setting strategies, goals, policies, and making major corporate decisions.
Marketing Plan Outline
A structured framework that summarizes the marketing strategies, objectives, and programs planned for a product or service.
Consistent
Showing steady conformity to specific characteristics, patterns, or behaviors over time.
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