When Members of Minority Groups Lose Their Defining Features and Adopt

question 87

Multiple Choice

When members of minority groups lose their defining features and adopt those of the majority culture,this is termed:

• A) assimilation.
• B) a melting pot.
• C) pluralism.
• D) acculturation.

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Definitions:

Percentage of Sales

A financial metric that compares a particular figure or expense to the total sales of a company, typically used to assess the financial health or efficiency of business operations.

All You Can Afford

This is a budgeting approach where advertising spending is based on the amount of funds a company has available, rather than being tied to specific performance objectives.

Evaluation Stage

Part of the consumer decision process where alternatives are appraised and weighed before making a final purchasing decision.

Hierarchy of Effects

A model that outlines the sequential stages a consumer goes through in the process from unawareness of a brand to purchase decision, including awareness, interest, desire, and action.