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Exhibit 10-9
-The price-cost margin is approximately equal to the
Beliefs
Deeply held convictions or acceptances that something is true or exists, often shaping an individual's attitude and behavior.
Media Richness
Denotes the capacity of a communication medium to effectively convey complex information in a detailed and comprehensive manner.
Uncertainty
The state of being uncertain, lacking definite knowledge or full assurance about future outcomes or situations.
Ambiguity
The quality of being open to more than one interpretation; lack of clarity or certainty in meaning.
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