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When Tom's income is $20,000, he spends $18,000 and when his income increases to $30,000, he spends $23,000. His MPC is
Centralized Structure
An organizational model where decision-making authority is concentrated at the top levels of management, leading to a cohesive and streamlined operation.
CMO
Chief Marketing Officer, a senior executive responsible for the development and implementation of marketing strategies in an organization.
Social Media Activations
Marketing tactics designed to engage and grow a brand's presence on social media platforms.
Reach
The total number of different people or households exposed to an advertisement or a social media post, often expressed as a percentage of the target market.
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