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If an innovation lowers the marginal cost of production for firms in a competitive industry, then in the long run, the number of firms
Howard Johnson's
A chain of hotels, and formerly restaurants, known for its iconic orange roof and mid-century American dining and lodging experience.
Trade Dress
The visual appearance of a product or its packaging that signifies the source of the product to consumers, including features such as shape, color, or design.
Trade Secrets
Confidential business information that provides a competitive edge and is protected from disclosure.
Competitive Advantage
A condition or circumstance that puts a company in a more favorable or superior business position compared to its competitors.
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