Products for Which Sales of One Contribute to the Sales

question 12

Multiple Choice

Products for which sales of one contribute to the sales of another are called:

• A)Complementary products.
• B)Competing products.
• C)Contributory products.
• D)Codependent products.

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Definitions:

Brand Extension

The strategy of using an existing brand name for new products in different categories to leverage brand equity.

Natural Ingredients

Ingredients sourced from nature without artificial additives or processes, commonly emphasized in health and wellness products.

Retailers

Businesses that sell goods or merchandise directly to consumers through various channels, including brick-and-mortar stores and online platforms.

Private-label Brands

Brands that are owned and sold by a retailer or distributor, not the manufacturer, often positioned as cost-effective alternatives to national brands.