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When evaluating the liquidity of a proprietorship,creditors will likely base their decision on:
Reciprocity
A mutual exchange of privileges, goods, or services between two parties, based on a principle of giving and receiving in equal measure.
Payoffs
The returns or benefits received from a particular action or investment.
Kinked-Demand Curve
A theory in economics suggesting that a firm's price will be rigid and unlikely to change because competitors will match price decreases but not price increases.
Oligopolistic Firms
Companies that operate in a market structure characterized by a small number of entities dominating the industry, influencing prices and market conditions.
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