The Process of Recruiting Social Movement Members One at a Time

question 79

Multiple Choice

The process of recruiting social movement members one at a time by convincing them that their values are the same as those of the social movement organization is called:

• A) movement resocialization.
• B) indoctrination.
• C) resocialization.
• D) frame alignment.

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Definitions:

Effort Justification

A phenomenon where individuals attribute a higher value to an outcome that required a significant effort to achieve, as part of cognitive dissonance theory.

Publishing

The activity of making content available to the public, typically through books, magazines, websites, or other forms of media.

Foot-In-The-Door

A persuasion technique where agreement to a small request increases the likelihood of compliance with a larger request later.

Self-Image

An individual's conception of themselves, including perceptions of attributes and evaluation of self-worth.