Annie Mikhail,market Analyst for a National Company Specializing in Historic $\alpha$

question 14

Multiple Choice

Annie Mikhail,market analyst for a national company specializing in historic city tours,is analyzing the relationship between the sales revenue from historic city tours and the size of the city.She gathers data from six cities in which the tours are offered.Annie's dependent variable is annual sales revenues and her independent variable is the city population.Regression analysis of the data yielded the following tables.
Using $\alpha$ = 0.05,Annie should ________________.

• A)increase the sample size
• B)not reject H0: \(\beta\)1 = 0
• C)reject H0: \(\beta\)1 = 0
• D)suspend judgment
• E)reject H0: \(\beta\)0 = 0

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Definitions:

Long Term

Referring to an extended period of time, often focusing on strategic planning, investments, or goals that will take several years to achieve.

Customer Interest

The preferences, needs, and desires of consumers that influence their purchasing decisions.

Marketing Channels

The pathways through which goods and services flow from producer to the end consumer.

Power Shift

A significant change in the balance of power within an industry, market, or between nations, often due to technological innovation, market forces, or sociopolitical changes.