BigShots,Inc $\alpha$ = 005,the Appropriate Decision Is _____________ $\mu$ 1 $\neq$ $\mu$ 2 $\neq$

question 6

Multiple Choice

BigShots,Inc.is a specialty e-tailer that operates 87 catalog Web sites on the Internet.Kevin Conn,Sales Director,feels that the style (color scheme,graphics,fonts,etc.) of a Web site may affect its sales.He chooses three levels of design style (neon,old world and sophisticated) and randomly assigns six catalog Web sites to each design style.Analysis of Kevin's data yielded the following ANOVA table.
Using $\alpha$ = 0.05,the appropriate decision is _____________.

• A)inconclusive
• B)reject the null hypothesis \(\mu\) 1 \(\neq\) \(\mu\) 2 \(\neq\) \(\mu\) 3
• C)reject the null hypothesis \(\mu\) 1 = \(\mu\) 2 = \(\mu\) 3
• D)do not reject the null hypothesis \(\mu\) 1 \(\ge\) \(\mu\) 2 \(\ge\) \(\mu\) 3
• E)do not reject the null hypothesis \(\mu\) 1 \(\le\) \(\mu\) 2 \(\le\) \(\mu\) 3

---

Definitions:

Cause Marketing

A marketing strategy where businesses and nonprofits form a partnership to promote a social cause or issue, benefiting both parties.

Branding Expert

A professional skilled in creating, developing, and enhancing the identities and images of brands to ensure they convey the desired message to the target audience.

Digital Experience

The interaction and engagement a user has with a company or brand through digital channels, affecting customer perception and satisfaction.

Affinity Program

A marketing strategy where a company partners with organizations to offer special benefits to members or customers, enhancing brand loyalty.