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BigShots,Inc.is a specialty e-tailer that operates 87 catalog Web sites on the Internet.Kevin Conn,Sales Director,feels that the style (color scheme,graphics,fonts,etc.) of a Web site may affect its sales.He chooses three levels of design style (neon,old world and sophisticated) and randomly assigns six catalog Web sites to each design style.Analysis of Kevin's data yielded the following ANOVA table.
Using = 0.05,the appropriate decision is _____________.
Symbolic Interactionism
Theory of how the self emerges from human interaction that involves people trading symbols (through language and gesture) that are usually consensual and represent abstract properties rather than concrete objects.
Non-verbal Cues
Forms of communication without words, such as gestures, facial expressions, body language, and postures, conveying messages or emotions.
Cognitive Constructs
Mental models or concepts that individuals use to organize and interpret their experiences.
Identity
The qualities, beliefs, personality, looks, and expressions that make a person (self-identity) or group (collective identity) distinct from others.
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