Examlex
If a 98% confidence interval for the difference in the two population means does not contain zero,then the null hypothesis of zero difference between the two population means cannot be rejected at a 0.02 level of significance.
Conventional Marketing
Traditional marketing methods such as print ads, billboards, and television commercials, as opposed to digital strategies.
Audience's Attention
The focused mental engagement of an audience on a specific message, speaker, or performance.
Gain Effort
The effort put into achieving a positive outcome or benefit.
AIDA Plan
A marketing strategy model that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or selling a product or service.
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