Examlex
A study is going to be conducted in which a population mean will be estimated using a 92% confidence interval.The estimate needs to be within 12 of the actual population mean.The population variance is estimated to be around 2500.The necessary sample size should be at least _______.
Test Marketing
A trial mini-launch of a product in limited areas that represent the potential market.
Potential Market
The entire market universe that could potentially buy a product or service, considering all possible customers who fall within a segment.
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