Catherine Chao, Director of Marketing Research, Needs a Sample of Households

question 49

Multiple Choice

Catherine Chao, Director of Marketing Research, needs a sample of households to participate in the testing of a new toothpaste package.She directs the seven members of her staff to find five households each.Catherine's sample is a _____________.

• A)cluster sample
• B)proportionate stratified sample
• C)quota sample
• D)disproportionate stratified sample
• E)simple random sample

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Definitions:

Gender Differences

Pertains to the distinctions in characteristics, behaviors, roles, and psychological attributes traditionally associated with being male or female in a society.

Ossified

Becoming rigid or inflexible, often used metaphorically to describe ideas or structures that are no longer open to change.

Sleeper Effects

The detrimental effects of early-life adversity that occur only later in development.

Early-Life Adversity

Profound and pervasive deprivation experienced during infancy, often resulting in severe developmental delays.