A Market Research Analyst Has Asked Consumers to Rate the Appearance

question 23

Multiple Choice

A market research analyst has asked consumers to rate the appearance of a new package on a scale of 1 to 5.A 1 means that the appearance is awful while a 5 means that it is excellent.The measurement level of this data is _______.

• A)interval level data
• B)ordinal level data
• C)nominal level data
• D)ratio level data
• E)relative level data

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Definitions:

REM

Rapid Eye Movement, a phase of sleep characterized by fast and random movement of the eyes, associated with dreaming.

NREM

Non-Rapid Eye Movement sleep, which is characterized by slower brain waves and serves as a period of rest and recovery for the body.

REM Sleep

A phase of sleep characterized by rapid eye movement, during which dreaming frequently occurs and the body undergoes increased brain activity.

Dreams

A series of thoughts, images, and sensations occurring in a person's mind during sleep, often reflecting unconscious desires or concerns.