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Duncan reported net sales of $2,523 million and average total assets of $1,476 million. Its total asset turnover equals 1.71.
Total Asset Turnover = Net Sales/Average Total Assets
Total Asset Turnover = $2,523/$1,476 = 1.71
Competitive Price-Taker Model
A market situation where individual firms have no control over the price of a product, typically because of perfect competition.
Competition
The rivalry among businesses to attract customers, striving to achieve such goals as higher sales, market share, and innovation.
Price
The amount of money required to purchase a good or service.
Firms
Business organizations or entities engaged in commercial, industrial, or professional activities, aiming to generate profits.
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