Match the Following Terms with the Appropriate Definitions

question 159

Essay

Match the following terms with the appropriate definitions.

---

Definitions:

Intervening Steps

Intermediate actions or processes that occur between the initiation and completion of a particular activity or goal.

Sales Forecast

The total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts.

Marketing Efforts

Activities and strategies employed by companies to promote and sell their products or services to target customers.