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Return on total assets can be separated into the profit margin ratio and total asset turnover.
Price War
A competitive strategy involving retailers or companies reducing their product prices to gain more customers and market share from competitors.
Everyday Even Lower Pricing
A pricing strategy aimed at consistently offering products at lower prices than usual, meant to attract and retain customers.
Market War
Intense competitive actions among companies in the same industry to gain market share, often involving aggressive pricing, advertising, and product launches.
Product-line Pricing
A marketing strategy that involves setting different price points for various items in a product line based on their features or quality levels.
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