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In which circumstance will it be necessary to determine the fair value of an entity's own equity instruments?
Competitive Advantage
A unique attribute or competency a company possesses that enables it to outperform its competitors, providing it with a market advantage.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing ones due to their trust and satisfaction with the brand.
Rewards Program
A marketing strategy designed to encourage customer loyalty by offering incentives, such as points, gifts, or discounts, for frequent or sizable purchases.
Marketing Strategy
a company's plan designed to promote products or services to reach a specific target market, involving decisions on product, price, place, and promotion.
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