The Principal Qualification for a President's Appointees in the Executive

question 87

Multiple Choice

The principal qualification for a president's appointees in the Executive Office of the President is:

• A) loyalty to the president.
• B) a strong academic background.
• C) length of time knowing the president.
• D) previous work experience in an executive position.
• E) previous work experience in the area that the office handles.

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Definitions:

Missionary Salesperson

A sales representative whose primary duty is to promote the goodwill of the company rather than directly selling a product.

Personal-Selling Process

A direct marketing approach that involves face-to-face interaction between a salesperson and a potential customer to persuade them to make a purchase.

Customer Retention Value

The net profit attributed to the future relationship with a customer, highlighting the importance of maintaining customers over time.

Personal Selling

A direct form of marketing where sales representatives interact personally with customers to persuade them to purchase products or services.