A Researcher Studying the Effect of Price Cuts on Consumers

question 40

Multiple Choice

A researcher studying the effect of price cuts on consumers' expectations makes up two different histories of the store price of a hypothetical brand of laundry detergent for the past year. Eight students in a business class view one or the other price history on a computer. Some students see a steady price, whereas others see regular sales that temporarily cut the price. Students are asked the price they would expect to pay. This is an example of:

• A)a matched pairs experiment.
• B)a two-factor design.
• C)a randomized comparative experiment.
• D)a randomized observational study.

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Definitions:

Paying Off

The act of completely settling a debt or investment, often resulting in a positive or profitable outcome.

Smartphone Users

Individuals who use mobile phones that offer advanced functionalities beyond making phone calls, including internet access, apps, and multimedia capabilities.

Shopping Related

Activities, experiences, or services that are connected to or intended for the purchase of goods and products.

Social Media Sites

Platforms on the internet where users can create, share, or exchange information, ideas, and pictures/videos in virtual communities.