A Researcher Studying the Effect of Price Cuts on Consumers

question 45

Multiple Choice

A researcher studying the effect of price cuts on consumers' expectations makes up two different histories of the store price of a hypothetical brand of laundry detergent for the past year. Eight students in a business class view one or the other price history on a computer. Some students see a steady price, whereas others see regular sales that temporarily cut the price. Students are asked the price they would expect to pay. The experimental units are:

• A)all business students at the college.
• B)the eight business students who participated.
• C)the business students who were in the fluctuating price group.
• D)the price the students would expect to pay.

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