What Can Be Said of the Correlation Between the Brand

question 2

Multiple Choice

What can be said of the correlation between the brand of an automobile and its quality?

• A)The correlation is negative, because smaller cars tend to have higher quality and larger cars tend to have lower quality.
• B)The correlation is positive, because better brands have higher quality.
• C)If the correlation is negative, an arithmetic mistake was made; correlation must be positive.
• D)Correlation makes no sense here, because brand is a categorical variable.

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Definitions:

Psychological Processes

Mental activities and functions involved in perception, learning, memory, and thinking, influencing behavior.

Buying Decision

The process by which a consumer or organization selects a product or service to purchase, influenced by factors such as need, desire, and affordability.

Buying Needs

Represents the recognized requirements or desires that prompt a consumer to consider purchasing products or services.

Trial Close

A sales technique where the salesperson asks the prospect a question or series of questions to gauge the prospect's readiness to buy and identify objections early.