A Marketing Manager Studied the Effect of Packaging on Sales

question 17

Multiple Choice

A marketing manager studied the effect of packaging on sales. Four designs were chosen: design 1 had three colors, design 2 had three colors and cartoons, design 3 had five colors, and design 4 had five colors and cartoons. The plot below provides means at all four levels of color and cartoon combinations. Based on the plot, what can we conclude?

• A)Adding cartoons to three colors does not increase sales.
• B)Adding cartoons to five colors increases sales.
• C)Going from three to five colors increases sales.
• D)All of the answer options are correct.

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