A Marketing Manager Studied the Effect of Packaging on Sales

question 19

Multiple Choice

A marketing manager studied the effect of packaging on sales. Four designs were chosen: design 1 three colors, design 2 had three colors and cartoons, design 3 had five colors, and design 4 had five colors and cartoons. The ANOVA table below analyzes the effects of varying the number of colors and adding cartoons on sales. There were 20 stores where the boxes with the new designs were sold. Analysis of Variance for Sales The F statistic for testing that there is no interaction is:

• A)10.23.
• B)5.5.
• C)43.68.
• D)None of the answer options is correct.

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Definitions:

Fitting Department

A specific section within a manufacturing facility where products are assembled, fitted, or finished according to specifications.

Weighted-Average Method

A cost-flow assumption used in inventory and cost of goods sold calculations that averages the costs of all similar goods available during the period.

Conversion Costs

The combined costs of direct labor and manufacturing overhead, representing the expenses to convert raw materials into finished products.

Work in Process Inventory

Inventory that includes goods that are in the production process but have not yet been completed or transferred to finished goods.